• The English Translator

How to create the perfect translation

Updated: Sep 5

Translator Blog - How to Create the Perfect Translation

The marketing copy you write targets your German-speaking audience. Your ideas, language and concept are all created with that in mind.

A translation targets a different audience. One that responds to different criteria and needs to be addressed in a different way.

Transcreation takes your core message and reshapes it to resonate with your intended readership.

It requires a degree of creativity, originality and sensitivity to ensure your thoughts and words are carried over into the target language without losing any of the impact.

The perfect translation is a blend of translation and transcreation. Tailored with your consumer in mind. A different consumer to the original.

It makes good business sense to entrust your translation to someone who knows how to do it.

Someone like me.

I'm just a text message away. Get in touch.


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