A great tip for a perfect translation
The marketing copy you write targets your German-speaking audience. Your ideas, language and concept are all created with that in mind. A translation targets a different audience - an English-speaking audience. An audience that responds to different criteria and needs to be addressed in a different way. How do you get your message over to this new audience? Through transcreation. Transcreation takes your core message and reshapes it to resonate with your intended readership.