Let me tell you a secret
On the whole, the British don’t like to complain. They’d prefer to rub a dirty knife on a napkin rather than ask the waiter to bring a clean one. So, imagine what happens when they come face-to-face with a sub-par translation, peppered with awkward phrases and dodgy expressions. Do you imagine they continue reading? The answer is: probably not. At a recent language conference I attended, I heard that 85% of people leave a website when they see a language error. That is a h