Bronnbach Monastery is an interesting place. It was founded by Cistercian monks in 1138 and enjoys a very secluded location in the Tauber valley in the German state of Baden-Württemberg. This isolated spot is well away from the beaten track, which might seem like a strange idea, but it was actually a deliberate decision. The idea was to allow the monks complete and utter freedom from the occasional pilgrim and wanderer popping in so that they could fully devote themselves to

The marketing copy you write targets your German-speaking audience. Your ideas, language and concept are all created with that in mind. A translation targets a different audience. One that responds to different criteria and needs to be addressed in a different way. Transcreation takes your core message and reshapes it to resonate with your intended readership. It requires a degree of creativity, originality and sensitivity to ensure your thoughts and words are carried over i

Does this rose make you think of iron bridges? No? Hardly surprising really. It is a beautiful old-fashioned looking rose with the most sensational fragrance you could possibly imagine and is a great addition to any garden. You'd be forgiven for not knowing it is named after Abraham Darby, one of the founding figures of the Industrial Revolution, who lived in Shropshire, UK. The rose is a cultivar of the climber 'Aloha' and the floribunda 'Yellow Cushion' and was introduced b